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Home > Blog > Does Car Color Really Impact Your Insurance Premium?
THURSDAY, JULY 17, 2025

Does Car Color Really Impact Your Insurance Premium?

 The backside of a mustard yellow car sitting on a road covered in leaves outside with grass in the distance.

You may be considering that dream red sports car, but weighing the total financial costs against a white sedan. Many buyers wonder: does car color really impact your insurance premium?

This common concern stems from persistent misunderstandings about how insurance companies calculate premiums. Knowing the truth behind car color and insurance costs, as well as the key factors to prioritize when seeking coverage, can help you make informed decisions when purchasing your next vehicle.

The Truth About Car Color

Does car color really impact your insurance premium? To put it simply: no, insurance companies do not factor car color into their premium calculations. Your bright yellow convertible costs the same to insure as an identical model in silver or black.

This fact surprises many drivers who have heard rumors that certain colors can affect rates. Insurance providers focus on statistical data that directly correlates with claim frequency and severity. Car color provides no meaningful insight into accident risk or repair costs, so insurers ignore this factor entirely when determining your rates.

What Actually Affects Your Premium

Several key factors determine your insurance costs. Your driving record plays the most significant role—accidents and violations directly impact your rates. Age and experience matter too, with younger drivers typically paying more due to higher accident rates.

The vehicle's make and model have a significant impact on premiums. Sports cars and luxury vehicles often cost more to insure because they're expensive to repair and attractive to thieves. Safety ratings also matter, as vehicles with better crash test scores may qualify for discounts.

Your location affects rates based on local crime statistics, weather patterns, and traffic density. Urban areas with higher accident rates and theft typically result in higher premiums than rural locations.

Why the Myth Persists

The belief that red cars cost more to insure likely stems from the association between red vehicles and aggressive driving. Some people assume red car owners drive more recklessly, leading to more accidents and higher insurance costs.

Law enforcement officers have consistently stated that the color of a car doesn't influence their decision to issue speeding tickets. They focus on actual driving behavior rather than vehicle appearance when making traffic stops.

Factors That Do Matter

Smart car buyers consider insurance costs before making their final decision. Research insurance quotes for specific makes and models you're considering. Some vehicles cost significantly more to insure due to repair costs or theft rates.

Safety features can reduce your premium. Anti-lock brakes, airbags, and electronic stability control often qualify for discounts. Some insurers offer additional savings for vehicles equipped with advanced safety technology, such as automatic emergency braking.

Consider the vehicle's theft rate when making your choice. Cars frequently targeted by thieves typically cost more to insure, regardless of their color.

Drive the Color You Love

Choose your car's color based on personal preference rather than insurance concerns. Whether you prefer classic black, vibrant red, or unique purple, your choice won't affect your premium.

Contact SafeRoad Insurance today to discuss your auto insurance needs. Our experienced car insurance agents in Long Beach, CA, can help you find the right coverage at competitive rates, regardless of the color of your car.

Posted 8:55 AM

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